Readers make novel launch possible

It’s launch day for the new edition of my novel GO AWAY HOME. If you haven’t read it yet, this is an excellent time to snag a copy. GO AWAY HOME is available on Amazon (at a very attractive introductory price) in print or Kindle versions and can be ordered anywhere books are sold.

Go Away Home, a novel

Go Away Home, a novel

If you’ve already read this story of independence, choices and love, set in pre-WWI Iowa, thank you.

Were it not for readers, my novel would not be here today. Here’s how readers played a role in my writing journey.

My writing partner patiently and thoughtfully critiqued each scene draft. Workshop leaders and participants read and encouraged me as I learned the craft of novel writing. Beta readers offered honest feedback as I fleshed out the manuscript. Editors read and helped me polish the final draft. Reader reviews of the first edition attracted the attention of Lake Union Publishing, leading to this second edition.

Readers mean the world to writers. I am grateful for each and every of you.

If you haven’t read GO AWAY HOME yet, now could be the time. Should you choose to read, I will be honored. Readers make my day.

Reviews matter – Here’s how to get them

Have you watched the big five trade book publishers launch a book? They always have an impressive list of reviews on Amazon the day a book launches. When I launched Go Away Home, I tried to have reviews ready to go, too.

Reading takes time. Getting a review does, too.

Reading takes time. Getting a review does, too.

When a senior acquisition editor for Lake Union Publishing told me all the rave reviews led her to read my debut novel, she affirmed what I’d felt in my gut — reviews really do matter.

This post consolidates two previous posts about my approach to getting reviews and includes new learning gained since those posts were written.

How many reviews is enough? – Though I didn’t have a specific number of reviews in mind, I felt really successful to have 48 reviews averaging 4.7 Stars posted on Amazon in the first month Go Away Home was on sale. On Goodreads, I had 40 reviews averaging 4.5 Stars.

Here’s what I did and how it worked.

Give yourself time – Reviewers get hundreds of review requests, and you may find yourself in a very long queue. Most reviewers ask for 10-12 weeks. I started seeking reviews five months in advance of my launch.

To pay or not to pay – Many sites will review for a price. I make no judgement about whether paying for a review is a good idea. I leaned toward not paying because I gave reviewers time. I also hoped the novel was strong enough to attract on its own merit. I did pay for an expedited review from Readers’ Favorite only because I wanted to be sure I had it before publication.

Utilize the social network – I put the word out to my social media contacts to see if any were willing to read and review, preferably in time for my launch. Questions have been raised about the value of reviews by author friends, so I made it clear to each volunteer that I expected an honest review. That the bonds of friendship didn’t apply for this task. I meant it. A one or two-star review is no fun, but all reviews speak to credibility.

Actions & Results
Target book bloggers and organizations who review in your genre – The Indie View has a list of bloggers willing to review.  It’s a long list and you have to search for reviewers in your genre. Morgen Bailey offers reviewers by genre on her writing blog.

Personal pitches to historical fiction authors and bloggers. I made 39 direct pitches, resulting in 17 reviews, including one from the Historical Novel Society. I also pitched to local media. While I received good media coverage of launch events, these did not include reviews. Of course, not everyone reviews. Several people took review copies but have yet to post reviews. There are no guarantees they ever will.

It takes a lot of time to identify the right bloggers and to tailor pitches according to each blogger’s specifications. I created a table to keep track of my contacts, format requested, ARC distribution, and follow up. I was meticulous in giving reviewers what they wanted. No form letters. I made all e-formats available, plus paperback. Doing this again, I’d cast a broader net to include women’s fiction bloggers. With a year of promotion under my belt, I know that this genre is another good fit for my book.

Lake Union has made Go Away Home available to reviewers through NetGalley. I was not familiar with this service making advance review copies available to bloggers, media and other reviewers, but they tell me books posted here can result in dozens if not hundreds of new reviews.

Blog Tour – I also paid for a blog tour organized by Historical Fiction Virtual Book Tours. It was well worth the investment to have a specialist with established contacts set up a tour. Go Away Home was featured on 14 blogs, resulting in 3 guest posts and 8 reviews – 4 & 5 stars, all posted on Amazon and Goodreads.

Play the numbers game – I created advance review copy giveaways specifically to garner reader reviews.  I understand from other authors that if 10-20% of the people who win copies actually post reviews, that’s a high return.

LibraryThing Giveaway. Following the advice in a blog from The Future of Ink, I made 100 e-copies available. Sixty-five readers took copies. At launch, 17 wrote reviews, a 26% review rate. Reviews were 4 & 5 stars, and readers readily placed the reviews on Amazon and Goodreads. A gentle follow-up email resulted in pleasant conversations with several readers as well as immediate reviews.

Two advantages to the LibraryThing contest. 1) I gave e-copies in .pdf, mobi, and e-pub formats so there was no out-of-pocket cost. 2) LibraryThing provides reader emails, so it’s easy to contact readers directly.

Goodreads Giveaway. I made 20 paperback copies available in a three-week giveaway that attracted 1,874 entrants and caused more than 600 to mark Go Away Home “To Be Read.” At last check, 4 of the 20 had written reviews, a 20% review rate. Reviews ranged from 2 to 5 stars.

The big advantage of the Goodreads giveaway was getting my book in front of so many readers. The biggest downside of this giveaway was cost of books and mailing. Three copies were won by readers in Canada, where media mail does not apply. Yikes. Plus, since Goodreads does not provide email addresses, it’s not easy to follow up.

Reinforcing that these giveaways are good for raising visibility, Lake Union Publishing is running a 20-copy giveaway of the new edition now. Click and enter.

Bookbub Promotion. Hands down, the biggest review generator was one I hadn’t even considered for that purpose – a BookBub promotion. In addition to generating impressive sales, readers responded with 36 new reviews in the first couple of months after the promotion.

Boldly Ask. I was, and continue to be, bold in asking people to post reviews. When readers tell me they enjoyed the book, I ask them if they’ll post a review to the review links I provide. With little editing, they can usually post what they’ve written in their emails.

Was all this effort worth it? You bet.

  • People comment on all the great reviews I’m getting. Reviews create enthusiasm and buzz.
  • Amazon has promoted Go Away Home numerous times in direct-mail emails.
  • Just this past week, Go Away Home earned it’s 100th review.
  • And, of course, there’s the big bonus of attracting the attention of Lake Union Publishing. There’s no guarantee that reviews will lead to a contract, but without them it most certainly would not have happened.

I’m so grateful to every reader who reads my books. A special thank you to each of you who took the time to post a review. Reviews really matter.

Seven questions about publishing with Amazon

Ever since Lake Union Publishing acquired my novel Go Away Home (re-launch on July 7), I get questions. Lots of them. About how it works, the advantages, the disadvantages. Jane Friedman invited me to answer the top seven most frequently asked questions on her blog. If you haven’t connected with Jane yet, take time to look around her blog; she offers a deep well of information on the writing and publishing world.

If you’re curious about how it all worked, too, hop over and read my answers to such questions as:

  • How did Lake Union find my book?
  • Why did I sign with them?
  • What happens when a book is acquired?
  • And four more …

My Experience Working with Amazon Publishing

Amazon Publishing

Note from Jane: Today’s guest post is from Carol Bodensteiner (@CABodensteiner), author of the self-published memoir Growing Up Country and the upcoming Go Away Home via Lake Union Publishing, an imprint of Amazon Publishing.

Unable to land a publisher after I wrote my first book, a memoir, I cast my lot with the indie world. I enjoyed the control, and good sales put money in my pocket. So when I completed my pre-WWI-era novel, Go Away Home, in July 2014, I didn’t even look for a traditional publisher.

Imagine my surprise when six months later an email arrived in my inbox from an acquisition editor at Lake Union Publishing, an imprint of Amazon Publishing. I felt like the average teenage girl sitting at the soda fountain counter who is spotted by a director and cast in a major motion picture.

Click to read more.

Have more questions about publishing with Lake Union and Amazon? Leave a comment and I’ll do my best to answer.

Dressed up in a new cover – Go Away Home

A drum roll, please … When my novel Go Away Home re-launches on July 7, it will sport this brand new cover.


As an indie author responsible for all aspects of publishing, I have to say cover design caused me the most anxiety. Still, I felt I found great designers for both my memoir Growing Up Country and for Go Away Home. Booksellers and readers told me in both cases I’d made right decisions.

So when Lake Union Publishing picked up Go Away Home, I asked, “What about the cover? Will we keep it?”

“We think we can do more to convey the time period and sense of the story,” they said.

I put my faith in their knowledge of what would appeal to readers, and we went to work. As with editing, cover design with Lake Union Publishing is a team effort. I worked with my editor and the designer to find the right clothing, landscape, and color. The right “feel.”

In addition to the images, size of elements came into play. The larger title on a light background ensures the title will show well in digital thumbnails. Smaller elements – the scissors and sewing machine, stitching and buttons – are surprises hinting at story elements for those who look closer. We went through several rounds to come to a decision we all liked.

Getting the right cover – one that grabs a reader’s attention and makes her want to read the blurb, then open the book and keep on reading is critical. As a marketer, I know there are generally several right answers. I liked the first edition cover, and I like this one, too.

I’m excited to see how readers respond. What do you think?

Are You a Book Reviewer? – Advance review copies of Go Away Home are available. If you are a blogger or journalist who reviews books, let me know so I can get you a copy.