Along with many millions of other residents of Planet Earth, I was glued to my TV yesterday watching the inauguration of President Barack Obama. As a public relations counselor for more than 30 years, I listened to his inauguration speech with one ear tuned to my own reaction and the other ear gauging how the speech would be received by the media and the public.
- He spoke to who he is: “I stand here today, humbled by the task … grateful for the trust … mindful of the sacrifices”
- He spoke to a new outlook: “we gather because we have chosen hope over fear, unity of purpose over conflict and discord”
- He spoke to our pride: “there are some who question the scale of our ambitions … but their memories are short. For they have forgotten … what free men and women can achieve when imagination is joined to common purpose, and necessity to courage’
- He spoke to the world of a new America: ‘we reject as false the choice between our safety and our ideals’
- He spoke to our strength: “I say to you that the challenges we face are real. They are serious and they are many. … But know this, America – they will be met.’