When I published my memoir, Growing Up Country, my goal was to implement one new marketing idea every day. With marketing I was finally in my comfort zone! After 30 years in marketing, I knew that even the best product in the world wouldn’t sell one unit if no one knew about it.
I was reasonably successful with that lofty goal and book sales showed it. Now that I’ve had books in hand for over a year, I’ve backed off demanding ‘one new idea every day,’ but the week doesn’t go by that I don’t think about getting in front of people with my book somehow.
My latest marketing approach is to look for opportunities to write about childhood or farm memories. As we Boomers age, nostalgia is a natural and more media are responding to this interest. My book mention comes in the descriptive author tag. Just last week, I wrote such a piece for the Des Moines Register’s fiftysomething insert. Titled “Playing in the sky,” my recollection was about Dad and Mom helping us kids build and learn to fly kites.
Whether this piece will result directly in book sales or not remains to be seen. But what I do know is that having my name and book title in front of my target market pays off over time. A gentle reminder.