When I published my memoir, Growing Up Country, my goal was to implement one new marketing idea every day. With marketing I was finally in my comfort zone! After 30 years in marketing, I knew that even the best product in the world wouldn’t sell one unit if no one knew about it.
Along with many millions of other residents of Planet Earth, I was glued to my TV yesterday watching the inauguration of President Barack Obama. As a public relations counselor for more than 30 years, I listened to his inauguration speech with one ear tuned to my own reaction and the other ear gauging how the speech would be received by the media and the public.
- He spoke to who he is: “I stand here today, humbled by the task … grateful for the trust … mindful of the sacrifices”
- He spoke to a new outlook: “we gather because we have chosen hope over fear, unity of purpose over conflict and discord”
- He spoke to our pride: “there are some who question the scale of our ambitions … but their memories are short. For they have forgotten … what free men and women can achieve when imagination is joined to common purpose, and necessity to courage’
- He spoke to the world of a new America: ‘we reject as false the choice between our safety and our ideals’
- He spoke to our strength: “I say to you that the challenges we face are real. They are serious and they are many. … But know this, America – they will be met.’
Recently I stopped at a deli for lunch. When I walked up, tray in hand, the young man at the cash register said, as they always do, “How are you today? Did you get everything you need?” I said – as I always do – “I’m well, and yes I did.” I said this as I fished through my purse for the money to pay. Then, I hesitated, remembering my some-time vow to note and call people by name, so I looked up, caught his name from the badge, and added, “It’s a nice day. And how are you, Jason? Got big plans for the weekend?”
People tell me writing a blog should be easy. After all, they say, I’m a writer. But from my perspective, being a writer makes it all the harder. I know how much I labor over the words in the articles I write, in the book I published. To spend precious time writing something that I don’t have to write … well. At the same time, I keep tripping across little things – having these little experiences – that I just know I’m supposed to notice, and write about. Today the little thing is YakTrax.