Marketing on My Mind – Simple Truth Launch
My new novel Simple Truth is a reality. I know this because an advance shipment of books sits in my garage. Marketing this new book has been on my mind for some time, but there’s nothing like a launch date deadline to make me focus.
Simple Truth Launch Date – March 21, 2018
I’ll employ many of the same marketing techniques I’ve used to launch my previous books: Launch events, news releases and media interviews, and advance reviews. But some things have changed. Here’s what’s new on the docket:
While the ability to pre-order books has been around for a long time, it’s been restricted to traditional publishers. Now, indie publishers can offer pre-orders to Kindle users.
The advantage to readers is they can buy the book as soon as they see it and not have to remember to order later. The e-book file will download automatically to reader Kindles on March 21.
The advantage to me is that all pre-order sales count on March 21. In theory, this will cause a spike in the Amazon algorithms (assuming lots of pre-orders), making my book visible to more people because it’s higher on the best seller lists.
Will it work? We shall see. If you’re interested in the e-book, please order now. I’ll let you know how this new tool works post launch.
Of course if no one knows the book is available for pre-order, no one will buy. I’m doing pre-launch social media posts, and boosting those posts. In the past I’ve always waited until launch date to spread the word. I’m a firm believer that we should only generate interest that people can act on. So, I’m on middle ground on this. People with e-readers can act. People who want paperbacks must wait.
Iowa libraries have been great about putting my books on their shelves and having me in for book talks. In the past, I’ve let the libraries come to me. This time, I’m going to them with a flyer letting them know about Simple Truth and offering a discount if they pre-order.
These are new marketing techniques I’m trying with this launch. What are you seeing?
- If you’re an author, what new marketing techniques are you finding successful.
- If you’re a reader, what approaches do publishers and authors use that attract your attention?
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Simple Truth is the thought-provoking story of a young woman who lands a career-making opportunity only to discover her client may be exploiting immigrant workers. With each revelation, she comes to question not only the client but also her own prejudices and her career. Ultimately she must come to grips with what she’s willing to risk to help someone else.