Marketing a book with a "Use By" date
This cartoon circulated on Facebook, and I laughed because it hit me where I was. When I indie published Go Away Home this past July, I geared up for intensive marketing over the long term. I didn’t realize my new book would have a “Use By” date.
I published the novel through Createspace for worldwide distribution, and I also printed a quantity of books through a traditional printer to use locally because the per copy price was significantly better. I also printed bookmarks in quantity. If it took me a year or more to use up the supply, that was okay. It’s not like they were going to spoil.
Then Amazon Publishing came calling, acquired my book, and what do you know? Now there is an expiration date. I can market the current edition of my book and distribute the bookmarks until July. But when the new edition launches, the first edition goes off the market.
I can’t bring myself to recycle them. So, what to do with more paperback copies of the book and more bookmarks than I can use through my normal channels in the next five months?
This month, as I drive to Arizona to visit family and friends, I’m spreading the love with my book and bookmarks. In each town I visit, I find the public library and gift a book. In each rest area and restaurant, I hand out bookmarks and leave a few on tables. I feel a little like Johnny Appleseed, only I’m sowing the love of reading.
This is my idea of the day. Do you have ideas for other uses for books and bookmarks with a Use By date? Let me know. The clock is ticking.