Five strategies for getting book reviews
Getting book reviews that would be posted on Amazon and Goodreads at launch was one of the marketing strategies I pursued prior to publishing my novel Go Away Home. In April, I blogged my intent. Now, I’ll share the results.
The bottom line first – Though I didn’t have a specific number of reviews in mind (which makes it pretty hard to fail), I felt really successful to have 48 reviews averaging 4.7 Stars posted on Amazon in the first month Go Away Home was on sale. On Goodreads, I had 40 reviews averaging 4.5 Stars.
Here’s what I did.
Pitched review copies to historical fiction authors and bloggers. I made 39 direct pitches. From those pitches, I received 17 reviews. Several people took review copies but have yet to post reviews. I’m contacting them with gentle follow-ups – Have they had a chance to read? What did they think?
LibraryThing Giveaway. Following the advice in a blog from The Future of Ink, I made 100 e-copies available. Sixty-five readers took copies. So far, 17 have written reviews, a 26% review rate. Reviews were 4 & 5 stars, and readers readily placed the reviews on Amazon and Goodreads. A gentle follow-up email resulted in pleasant conversations with several readers as well as immediate reviews.
Three advantages to the LibraryThing contest. 1) I gave e-copies in .pdf, mobi, and e-pub formats so there was no out-of-pocket cost to this contest. 2) LibraryThing provides reader emails, so it’s easy to contact readers directly. 3) From what I’ve read on other blogs, getting 26% to review a book is excellent.
Goodreads Giveaway. I made 20 paperback copies available in a three-week giveaway that attracted 1,874 entrants and caused more than 600 to mark Go Away Home “To Be Read.” So far, 4 of the 20 have written reviews, a 20% review rate. Reviews ranged from 2 to 5 stars. Some reviewers placed reviews on Amazon.
The big advantage of the Goodreads giveaway was getting my book in front of so many readers. The biggest downside of this giveaway was cost of books and mailing. Three copies were won by readers in Canada, where media mail does not apply. Yikes. Plus, since Goodreads does not provide email addresses, it’s not easy to follow up.
Blog Tour. I signed up for a 15-stop blog tour that yielded 7 reviews – 4 & 5 Stars. In addition two other bloggers shared reviews that same month. All were posted to Amazon and Goodreads.
Boldly Ask. I’ve been bold in asking people to post reviews. When readers tell me they enjoyed the book, I ask them if they’d be willing to post a review. With little editing, they can usually post what they’ve written in their emails to the review links I provide.
Has all this effort made a difference? I think so – for two reasons:
- People comment on all the great reviews I’m getting. So I know they’re reading them. Reviews create enthusiasm and encourage buzz.
- Amazon has promoted Go Away Home several times in direct-mail emails.
Overall, I’m glad I made the effort. There are many ways to generate reviews. What strategies have you found to be successful?