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Networking to promote online? Six tips

By Carol / July 10, 2014 / No Comments

My Go Away Home virtual tour continues with a stop at Closed The Cover where I’m sharing networking tips for online book promotion. Special thanks to Ashley LaMar for inviting me to share these thoughts.

Since I’m learning something new every day, there are likely many more ways to do this. As I say when I talk about “The Big Brain,” someone’s probably already been down this road and come back with an answer. If you have a good idea, I hope you’ll share – here and when you make the jump to Closed The Cover.

Thanks!

Six Networking Tips to Promote Your Book Online

07/10/2014 

 Guest post written by author Carol Bodensteiner

Social media has created a brave new world for authors to promote themselves and their writing. A new world that is changing by the day.

When I published my memoir Growing Up Country in 2008, Kindle ebooks were brand new, introduced in November 2007, Twitter was two years old, and Facebook was still mainly a platform for college kids. Only innovators and early adopters were stepping into the electronic world of online book promotion. The rest of us were watching and waiting to see if any of it would last.

As I launch my historical novel Go Away Home this month, all doubt has been erased. The world has flipped. Some books are only published as ebooks. Twitter spreads news at lightning speed to people worldwide. Facebook brings together like-minded groups to socialize, support, and educate. Online platforms abound. New ones pop up daily.

As a marketing professional for most of my career, I’ve watched this media evolution and revolution with great interest. I don’t pretend to be an expert in all platforms, but I have found six guidelines useful in using online media to promote my books.

Generalize and specialize: It may be tempting to go broad and talk to everyone or to go narrow and target only your genre. I find some of both is better.

Generalize and specialize – It may be tempting to go broad and talk to everyone or to go narrow and target only your genre. – See more at: http://www.closedthecover.com/articles–news/six-networking-tips-to-promote-your-book-online#sthash.QxawI69U.dpuf

To read more, click:
 

 
Go Away Home by Carol Bodensteiner

Guest post written by author Carol Bodensteiner

Social media has created a brave new world for authors to promote themselves and their writing. A new world that is changing by the day.

When I published my memoir Growing Up Country in 2008, Kindle ebooks were brand new, introduced in November 2007, Twitter was two years old, and Facebook was still mainly a platform for college kids. Only innovators and early adopters were stepping into the electronic world of online book promotion. The rest of us were watching and waiting to see if any of it would last.

As I launch my historical novel Go Away Home this month, all doubt has been erased. The world has flipped. Some books are only published as ebooks. Twitter spreads news at lightning speed to people worldwide. Facebook brings together like-minded groups to socialize, support, and educate. Online platforms abound. New ones pop up daily.
 


 
As a marketing professional for most of my career, I’ve watched this media evolution and revolution with great interest. I don’t pretend to be an expert in all platforms, but I have found six guidelines useful in using online media to promote my books.

– See more at: http://www.closedthecover.com/articles–news/six-networking-tips-to-promote-your-book-online#sthash.prjraZgn.dpuf

 
Go Away Home by Carol Bodensteiner

Guest post written by author Carol Bodensteiner

Social media has created a brave new world for authors to promote themselves and their writing. A new world that is changing by the day.

When I published my memoir Growing Up Country in 2008, Kindle ebooks were brand new, introduced in November 2007, Twitter was two years old, and Facebook was still mainly a platform for college kids. Only innovators and early adopters were stepping into the electronic world of online book promotion. The rest of us were watching and waiting to see if any of it would last.

As I launch my historical novel Go Away Home this month, all doubt has been erased. The world has flipped. Some books are only published as ebooks. Twitter spreads news at lightning speed to people worldwide. Facebook brings together like-minded groups to socialize, support, and educate. Online platforms abound. New ones pop up daily.
 


 
As a marketing professional for most of my career, I’ve watched this media evolution and revolution with great interest. I don’t pretend to be an expert in all platforms, but I have found six guidelines useful in using online media to promote my books.

Generalize and specialize

– See more at: http://www.closedthecover.com/articles–news/six-networking-tips-to-promote-your-book-online#sthash.prjraZgn.dpuf

 
Go Away Home by Carol Bodensteiner

Guest post written by author Carol Bodensteiner

Social media has created a brave new world for authors to promote themselves and their writing. A new world that is changing by the day.

When I published my memoir Growing Up Country in 2008, Kindle ebooks were brand new, introduced in November 2007, Twitter was two years old, and Facebook was still mainly a platform for college kids. Only innovators and early adopters were stepping into the electronic world of online book promotion. The rest of us were watching and waiting to see if any of it would last.

As I launch my historical novel Go Away Home this month, all doubt has been erased. The world has flipped. Some books are only published as ebooks. Twitter spreads news at lightning speed to people worldwide. Facebook brings together like-minded groups to socialize, support, and educate. Online platforms abound. New ones pop up daily.
 


 
As a marketing professional for most of my career, I’ve watched this media evolution and revolution with great interest. I don’t pretend to be an expert in all platforms, but I have found six guidelines useful in using online media to promote my books.

Generalize and specialize

– See more at: http://www.closedthecover.com/articles–news/six-networking-tips-to-promote-your-book-online#sthash.prjraZgn.dpuf

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Carol

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