“Failure worries dog life insurers” This was a headline in the Des Moines Register yesterday. When I read this, I thought that with all the economic woes the country is facing, the failure of people who insure dogs just could not be high enough on the list to be the lead on the business page. I launched into reading the article fully prepared to tsk and cluck and shake my head at a country so flush we can have dog insurance. I also thought of the two Mastiffs my son and his wife keep and wondered if they have insurance for their animals.
When I published my memoir, Growing Up Country, my goal was to implement one new marketing idea every day. With marketing I was finally in my comfort zone! After 30 years in marketing, I knew that even the best product in the world wouldn’t sell one unit if no one knew about it.
Along with many millions of other residents of Planet Earth, I was glued to my TV yesterday watching the inauguration of President Barack Obama. As a public relations counselor for more than 30 years, I listened to his inauguration speech with one ear tuned to my own reaction and the other ear gauging how the speech would be received by the media and the public.
- He spoke to who he is: “I stand here today, humbled by the task … grateful for the trust … mindful of the sacrifices”
- He spoke to a new outlook: “we gather because we have chosen hope over fear, unity of purpose over conflict and discord”
- He spoke to our pride: “there are some who question the scale of our ambitions … but their memories are short. For they have forgotten … what free men and women can achieve when imagination is joined to common purpose, and necessity to courage’
- He spoke to the world of a new America: ‘we reject as false the choice between our safety and our ideals’
- He spoke to our strength: “I say to you that the challenges we face are real. They are serious and they are many. … But know this, America – they will be met.’
People tell me writing a blog should be easy. After all, they say, I’m a writer. But from my perspective, being a writer makes it all the harder. I know how much I labor over the words in the articles I write, in the book I published. To spend precious time writing something that I don’t have to write … well. At the same time, I keep tripping across little things – having these little experiences – that I just know I’m supposed to notice, and write about. Today the little thing is YakTrax.