From indie author to Amazon Publishing

My life as an indie publisher went in a dramatic new direction when a senior editor from Amazon Publishing contacted me last November about acquiring Go Away Home. I share how it happened and what it means to me on the Women’s Writing Circle.

Thanks to Susan Weidener for the interview. Susan is the author of two excellent memoirs: Morning at Wellington Square and Again in a Heartbeat. She will soon release her first novel: A Portrait of Love and Honor.

Here’s the start of the interview. Join me at the Women’s Writing Circle to read the rest.

Indie Author Lands Amazon Publisher

Carol Bodensteiner, Author-web

Carol Bodensteiner

Breaking out of the pack and achieving discoverability is no easy task. That’s why some authors dream of transitioning from independent to mainstream publishing . . . less time on marketing and promotion, more time to write . . . and the possibility of much, much larger book sales.

In this interview Carol Bodensteiner attributes “rave reader reviews” for her independently published novel Go Away Home capturing the attention of Amazon’s Lake Union Publishing.  “I’ve always figured reviews made a difference, but now I know for certain,” she says.

Here are Carol’s posts for the Women’s Writing Circle on her memoir, Growing Up Country and her novel, Go Away Home. Please welcome Carol back to the Circle,

When did Amazon contact you and offer you a publishing contract with its imprint Lake Union Publishing?

Read more …

Amazon Publishing acquires Go Away Home – I’m giddy!

Have you ever thought you were as happy as you could be and then something happens to make you realize you could reach a whole new level of happy? It happened to me this month.

When I completed the manuscript for my World War One-era novel Go Away Home earlier this year, the thought of finding an agent and a publisher flashed through my mind for all of a nanosecond. Since publishing my memoir Growing Up Country seven years ago, I’ve been proud to call myself an indie author and an indie publisher. I didn’t hesitate to walk down the indie road again.

Then one morning – six months after I published – I opened an email from Jodi Warshaw, a senior acquisitions editor for Amazon Publishing. Warshaw said, Go Away Home “caught my eye because of all the rave reader reviews. Then I dipped in and couldn’t put it down!”

Warshaw wanted to talk about my interest in partnering with Lake Union “to see the sales match the review intensity.” She got my interest, all right. There’s no organization that knows marketing like Amazon.

I was thrilled – then skeptical. Could this be real? I contacted my go-to person for all things of this sort. Melissa Foster (best-selling author and founder of the World Literary Cafe) confirmed that, “This is great news.”

Lake Union Publishing

Lake Union Publishing

So I am pleased – thrilled – head over heels – over the moon (all cliches apply) to announce that Go Away Home has been acquired by Amazon Publishing and will be released under the Lake Union Publishing imprint in July 2015.

Between now and then, the manuscript will go through an Amazon team of editors (because good can always be better), gain a new cover, and a marketing team will prepare for the launch. All these people working on my novel makes me positively giddy. Can you believe it? I have “people.”

I haven’t made out a Santa wish list in decades. Even if I had made one this year, signing with a publisher would NOT have been on it. That would have been too unbelievable. While I don’t know everything this new affiliation will mean, I do know I’m excited by the opportunity to learn, and I couldn’t be happier.

I would not be here without all the support and encouragement of readers, of writers, of friends, of you. So, I thank you. And I wish you a joy-filled Happy & Healthy New Year.

Six thoughts on seeking advance book reviews

Laying the foundation for a strong launch.

The manuscript of my historical novel Go Away Home was edited and ready to publish in February. With today’s technology, I could have had the book on sale in a matter of days. But I didn’t. Instead, I set the launch for July – five months out. The reason? I wanted to secure advance reviews.

Reading takes time. Getting a review does, too.

Reading takes time. Getting a review does, too.

Traditional publishers build lead time into publishing schedules in part to allow time to line up the glowing reviews used on the book cover, in “Praise for …” comments inside the book, and for other marketing. Third-party endorsement for a book helps springboard the launch.

I don’t have evidence that says having a certain number of reviews makes a difference in book sales, but reviews do add credibility. Reviews matter to me personally when I check out a book. Reviews appear to matter to Amazon in terms of marketing they do for a book. Reviews also come into play with many book promotion sites.

As an indie publisher, this is yet another of the decisions I get to make. So, I’m giving the strategy of sending out ARCs – Advance Review Copies – my best shot.  I don’t have a magic target number; my goal is as many reviews as I can get. I found a really useful article on the topic at Your Writer Platform that set me on the path.

Time will tell whether my efforts are successful; I’ll let you know. In the meantime, here’s what I’ve done and how I think about it.

Give yourself time – Reviewers get hundreds of review requests, and you may find yourself in a very long queue. Most reviewers ask for 10-12 weeks. One blogger I contacted wasn’t promising a review before January 2016.

To pay or not to payYou’ll find many sites will review for a price. Sometimes a hefty price. I make no judgement about whether paying for a review is a good idea. I lean toward not paying because I’m giving reviewers time. I also hope the concept of my novel will be strong enough to attract on its own merit. Plus, not paying fits my budget.

Target reviewers in your genre – I’ve sought out people and organizations that specialize in, or have an affinity for, historical fiction. The Indie View has a list of bloggers willing to review.  It’s a long list and you have to search for reviewers in your genre. Morgen Bailey offers reviewers by genre on her writing blog.

It takes a lot of time to identify the right bloggers and to tailor pitches according to each blogger’s specifications. I created a table to keep track of my contacts, format requested, ARC distribution, and follow up. I’ve been meticulous in giving reviewers what they want. No form letters. I’ve made all e-formats available, plus paperback.

Utilize the social networkI put the word out to my social media contacts to see if any were willing to read and review, preferably in time for my launch. Questions have been raised about the value of reviews by author friends, so I’m judicious in asking. I also make it clear to each volunteer that I expect an honest review. That the bonds of friendship don’t apply for this task. I mean it.

Playing the numbers game – Again following the lead of publishers, I’ve created ARC giveaways on Goodreads and LibraryThing. These giveaways run through the month of April. I state specifically that the objective is to give out copies to garner reader reviews.  Of course there are no guarantees. I understand from other authors that if 10-20% of the people who win a copy actually post reviews, that is a high return.

Keep breathing – Seeking reviews is a marathon, not a sprint. Finding the right contacts, sending the right information, waiting, waiting, waiting. Then there’s the anxiety regarding whether any reviewer will actually like my baby. When I began sending out review copies, I realized I spent a lot of time holding my breath.

Kara Logsden reading Go Away Home

Kara Logsden reading Go Away Home

And now for some good news:  I heard from two reviewers this week. “Well written. Compelling. Engaging,” said Kara Logsden of the Iowa City Public Library in a review posted in her blog. She took my book to a radio interview and posted the picture on Facebook. I was in heaven. To read more of Kara’s review, click.  A second, equally positive review, won’t be live until July when the book is for sale and Amazon lets readers post reviews.

The review process can seem arduous. But now I have early confirmation of my effort. Now I can breathe again.

What do you think? Authors: What was your decision regarding seeking reviews? What worked best? Readers: How much do reviews matter to you?