What new practices and guidelines is social media imposing on business-as-usual? And what makes this type of media so much different than the media we’re all used to?
In 2010, I was invited to join 170 authors in contributing to The Age of Conversation 3: It’s time to get busy – a global discussion by marketers, writers, thinkers and creative innovators – each contributing a chapter to this third book in this series.
“Most business books take 200 pages to explain one basic notion. Not Age of Conversation. Since this is a collaborative book by over 170 people, pretty much every page contains a stand-alone insight. This is a perfect book to pick up in lost moments to quickly read a couple of thought-starting entries.
Even better, because the 170 marketing, PR and communications experts actually communicated while they were writing this, after a while it turns out the stand-alone insights are all connected to form an interesting collection where many ideas build one greater story. Very cool.”
– Jeroen (from Amazon reviews)
The Age of Conversation 3: It’s time to get busy
208 pages, 18 illustrations
Available in hardback, paperback, and as an e-book.